Zomato launches ‘Pure Veg Mode’ and ‘Pure Veg Fleet’ for vegetarian meals deliveries

Meals supply platform Zomato has launched a “Pure Veg Mode” on its meals supply software, together with a “Pure Veg Fleet” of supply riders, firm CEO Deepinder Goyal introduced on Tuesday.

“India has the most important proportion of vegetarians on this planet, and some of the essential suggestions we’ve gotten from them is that they’re very explicit about how their meals is cooked, and the way their meals is dealt with,” Goyal wrote in a social media put up.

He stated that the service was launched for purchasers “who’ve a 100% vegetarian dietary choice”.

In accordance with Goyal, the “Pure Veg Mode” service will enable Zomato customers to select from eating places that serve solely vegetarian meals. The service is not going to embody retailers that serve each vegetarian and meat objects.

“Which means a non-veg meal, or perhaps a veg meal served by a non-veg restaurant won’t ever go contained in the inexperienced supply field meant for our Pure Veg Fleet,” the Zomato CEO stated.

Sharing plans so as to add extra specialised fleets sooner or later, Goyal stated that the “Pure Veg Mode” and the “Pure Veg Fleet” will not be geared toward alienating “any spiritual, or political choice”.

Nonetheless, his put up obtained criticism from customers on social media platform X, previously Twitter.

Congress MP Karti Chidambaram responded to Goyal’s put up with a query: “Will this ‘fleet’ exclude supply personnel based mostly on their private dietary decisions?”

He added: “That’s the hidden agenda, I concern.”

Journalist and writer Sucheta Dalal known as the transfer a “divisive resolution”. “What subsequent?” she requested. “Pure Jain supply ‘executives’? There have already been incidents about not accepting supply from folks of sure religions.”

Some additionally tried to remind Goyal that almost all of Indians eat non-vegetarian meals.