Noah Berger/AP
Sunday’s sport was essentially the most watched Tremendous Bowl in historical past.
About 123.4 million individuals tuned in throughout a number of platforms, together with CBS, Paramount+, Univision and Nickelodeon, which featured commentary from SpongeBob SquarePants and buddies. All collectively, greater than 200 million individuals watched not less than some a part of the sport, in keeping with CBS, which cited Nielsen and Adobe Analytics knowledge.
The Kansas Metropolis Chiefs turned back-to-back Tremendous Bowl champs Sunday after defeating the San Francisco 49ers 25-22 in additional time.
Viewership was up 7% from final yr’s championship sport, which on the time held the document for essentially the most watched Tremendous Bowl.
Sunday’s sport additionally was essentially the most watched tv broadcast for a single community, CBS stated.
Roughly 2.2 million individuals tuned into the sport on Univision, making it essentially the most considered Spanish language broadcast of the Tremendous Bowl, CBS stated.
A number of elements seemingly contributed to the excessive viewership. Earlier this month, Nielsen expanded its availability of ”out-of-home” viewership counts – which embrace audiences at airports, inns, bars, and so forth. – to all 50 states.
Moreover, the sport went into additional time and, as all through a lot of the season, Taylor Swift, who’s courting Chiefs tight finish Travis Kelce, was current on the sport.