Is it applicable to speak about new tendencies within the media throughout a time of conflict? The reply is sure it’s, and furthermore we must always.The world is consistently shifting ahead and growing, and fortuitously that features the Ukrainian media. If any journalist tells you the opposite, or that the Ukrainian media has ceased to exist, they don’t seem to be following an ongoing scenario.
Plenty of media retailers have certainly develop into defunct due to the conflict, however new ones have emerged and maintain rising, principally on-line. Ukraine’s Nationwide Union of Journalists, along with worldwide companions, continues to offer invaluable assist to the nation’s media.
Listed here are some new tendencies within the Ukrainian media.
1. Journalists are creating their very own on-line platforms
Many journalists who’ve misplaced their jobs have created their very own on-line platforms, reminiscent of Telegram and YouTube channels. In some instances, these have develop into very talked-about, and have taken the journalist to a brand new stage of their profession. Some journalists merely use their private Fb pages as media retailers. Nonetheless, such private media is clearly a type of running a blog. It could be higher if it have been complementary to conventional journalism. I’m satisfied that it’s attainable to stay knowledgeable journalist provided that one works for or cooperates with skilled media retailers.
2. Publications with out unique content material haven’t any prospects
Journalists with out media organisations is a tragic actuality. However the scenario is much more paradoxical: there are additionally media retailers… with out journalists. Many such publishers are actually prioritising content material writers whose job is to extend visitors with a purpose to entice promoting. Journalists have typically develop into ”superfluous”, underestimated in each sense. There’s one essential twist, although: Google attributes a poor rating to media retailers which don’t publish unique content material (interviews, investigations, and so forth.) as a result of it doesn’t contemplate such publications worthy of consideration. Such retailers haven’t any prospects.
3. At this time’s foremost matter is conflict, however peacetime subjects aren’t any much less standard
After all, readers are eager about conflict information, interviews with navy specialists, and so forth. However peacetime subjects are additionally in demand. These embrace economics, sports activities, tradition, science, way of life (gastronomy, trend, design, and so forth). For instance, the subjects of residence renovation and inside design have enormous viewing numbers on on-line media. Why? Individuals have began to worth household life and residential comforts in a particular manner. Those that have been pressured to go away their properties miss them and wish to return as quickly as attainable. Life goes on regardless of the conflict.
In my view, it has develop into extraordinarily essential to protect the skilled specialisation of journalists. For instance, sports activities journalists ought to maintain masking sports activities, and financial journalists ought to maintain masking financial information. At this time there may be an pressing want to debate the rebuilding of Ukraine and the restoration of its industries after the conflict is over. To be able to do that successfully, skilled journalists must know their topic inside out, to comply with what is going on of their area.
4. Concentrate on fact-checking
The checking of info is each essential and in demand. For instance, Ukraine’s Ukrinform information company has a bit referred to as ”Factcheck”. ”Ukrinform ensures its readers 100% accuracy and helps them recognise and debunk fakes”, it says. The company says that its fact-checking is carried out by a bunch inside its overseas part. Coaching in fact-checking abilities was offered to the editorial workers by specialists from the AFP information company, which has world-leading experience in info verification, and the Austrian information company APA.
5. Essentially the most promising matter is IT
Nearly each generalist media outlet now has a bit dedicated to expertise. As well as, new skilled IT publications are being launched in Ukraine. The recognition of the subject is defined by the truth that IT is an financial powerhouse. It will likely be essential for Ukraine’s growth now and after the conflict.
6. Enterprise content material
Enterprise information has develop into one other focus of the Ukrainian media. The topic is clearly important for the nation’s restoration. Usually the topic is the development enterprise, agriculture, or the hospitality business. A associated journalistic area of interest is materials on way of life subjects (trend, meals, design, tourism, and so forth). This sort of content material ranks effectively on the social web, which helps to draw promoting. As the primary lifestyle-specialised editor in Ukraine, the subject of tendencies and way of life is particular to me. It’s a new area of interest in Ukrainian journalism, the topic of a lot curiosity and potential. Understanding social tendencies, even on the forecasting stage, is a key to the success of companies and the nation’s economic system as an entire.
7. Amount determines high quality
A current phenomenon within the world media is so-called gatekeeping. That is about avoiding an overabundance of stories and deciding on it extra fastidiously. It will probably additionally enhance views on on-line media, together with in Ukraine. Articles in main publications are merely turning into shorter, whereas remaining simply as informative.
8. Welcome, AI! However reside journalism is extra essential
The influence of synthetic intelligence (AI) is being felt everywhere in the world. Main media retailers are beginning to deploy content material administration programs that suggest high-profile subjects for publications, that decide tags, headlines, and so forth. AI is beginning to change writers. On the similar time, reside journalism, which can’t be changed by AI, is turning into more and more priceless.