The European College Institute (EUI) seeks a Digital Advertising Officer and an Outreach and Recruitment Officer for its Communications Service (COMMS) and its Florence Faculty of Transnational Governance (STG), respectively.
The Digital Advertising Officer within the COMMS will act as the primary level of reference for the use, upkeeping, and updating of the EUI’s database of institutional contacts saved within the Buyer Relationship Administration instrument (CRM). They’ll streamline using digital advertising and marketing instruments throughout the Institute and develop and implement digital advertising and marketing campaigns for the EUI.
The Outreach and Recruitment Officer within the STG can be answerable for growing and implementing the advertising and marketing and recruitment campaigns for the International Government Grasp (GEM) programme, managing all GEM-related contacts within the CRM instrument.
Candidates are inspired to use for both or each positions primarily based on their {qualifications}, expertise and curiosity.
Who we’re
The European College Institute (EUI) at a look:
- A world organisation arrange in 1972;
- a analysis college focusing solely on post-graduate, doctoral and post-doctoral research, and superior analysis;
- situated within the hills overlooking town of Florence, Italy.
The Institute additionally hosts the Historic Archives of the European Union. Extra on our Establishment: https://www.eui.eu/About
Our items
The Communications Service steers and coordinates the EUI’s inner and exterior communication methods. The group handles the EUI’s public and media relations efforts, produces the Institute’s central publications and foremost internet pages, and manages its social media presence. It plans or helps the organisation of main occasions selling the analysis actions and different initiatives that attain out to the EUI neighborhood and past. It’s also answerable for coordinating the relations of the Institute with its alumni neighborhood in addition to supporting the recruitment campaigns for early-stage researchers.
The Communications Service produces and disseminates details about EUI educational programmes, analysis, information, and occasions. It reaches out to college, employees, researchers, alumni, the social sciences neighborhood, policymakers, the press, and different stakeholders. It’s accountable for defining and selling the EUI’s company identification, and for monitoring its implementation throughout all the tutorial and administrative items of the Institute with a view to making sure consistency in using the EUI’s emblem, imagery, and different audio-visual supplies. The Service provides coaching, instruments and assist to its members within the areas of digital communications and internet, educational communications, and editorial design and lay-out.
The Florence Faculty of Transnational Governance on the EUI (STG) trains tomorrow’s leaders on the ideas, strategies and practices of governance past the state. It provides coverage chief fellowships, govt coaching and high-level coverage dialogues. The Faculty launched a brand new Grasp’s programme in transnational governance in 2020, which is a key pillar of the STG’s instructional provide.
The EUI has launched an Government Grasp’s diploma managed by the STG, with a primary cohort beginning in October 2024. The Grasp’s diploma is a International Government Grasp (GEM) on public coverage with a world outlook. The GEM is for public coverage professionals working each within the public and the non-public sector, in addition to in civil society. It’s a distinctive endeavor on the EUI as it’s the results of collaboration between the STG, EUI’s departments and varied initiatives and programmes such because the Florence Faculty of Regulation (FSR) and the Florence Faculty of Banking and Finance (FBF).
Your Key Obligations
Digital Advertising Officer (COMMS)
The EUI’s Communications Service (COMMS), is searching for to recruit a Digital Advertising Officer who will act as the primary level of reference for the use, upkeeping, and updating of the EUI’s database of institutional contacts saved within the Buyer Relationship Administration instrument (CRM).
The profitable candidate will contribute to the streamlining of digital advertising and marketing instruments throughout the Institute and can prepare and assist different CRM customers from educational items and assist providers.
Throughout the framework of the EUI communication technique the Officer will develop and implement digital advertising and marketing campaigns – e.g. for the EUI Doctoral Programme and totally different Grasp’s programs, contributing to the execution of mailing campaigns, to the acquisition of promoting house on totally different platforms, and to efficiency measurement by information assortment and evaluation. They are going to be accountable for compliance with the EU and EUI information safety laws, and for the event of an EUI-wide coverage for the right use of contacts.
The primary duties might embrace the next:
Degree of Experience
- Performing as subject material specialist within the space of digital advertising and marketing, with data of associated developments and finest practices;
- Conducting background analysis for digital advertising and marketing, together with main analysis and evaluation on finest practices for advertising and marketing in larger schooling.
Function in administrative processes
- Contributing to the streamlining of digital advertising and marketing instruments throughout the Institute;
- Offering assist within the planning and execution of efficient digital advertising and marketing campaigns. Specifically, growing digital advert campaigns, together with social media and e mail advertising and marketing, in addition to advertising and marketing automation and remarketing/retargeting efforts, and adjusting these campaigns primarily based on impartial evaluation of efficiency metrics;
- Figuring out and deploying mechanisms for web site, social media, or different digital channels to generate leads that different entrepreneurs can follow-up on; capturing leads generated from these channels and sharing them with the neighborhood of promoting officers throughout the EUI;
- Supporting EUI customers of digital advertising and marketing instruments (e.g. CRM);
- Sustaining and selling model integrity and popularity throughout all advertising and marketing platforms;
- Sustaining and growing the EUI database of institutional contacts saved within the CRM;
- Driving content material and inventive digital asset improvement in accordance with EUI model tips.
Illustration/Communication
- Representing the Communications Service each internally and externally for all issues associated to their space of competence;
- Collaborating within the EUI Editorial Workforce conferences;
- Collaborating with EUI designers, communications and (digital) advertising and marketing professionals on giant and small scale advertising and marketing initiatives, and continually liaising with them;
- Collaborating with the EUI ICT Service to observe the efficiency of digital advertising and marketing instruments in use and discover potential new developments and/or options;
- Supporting negotiations with exterior stakeholders and performing as a contact level for exterior suppliers;
- Creating and monitoring all digital campaigns tailor-made for various platforms, together with however not restricted to Fb, LinkedIn, X, Instagram, and Google;
- Offering coaching to employees on using digital advertising and marketing instruments.
Coverage/Technique Making
- Contributing to the event and implementation of a single CRM for all EUI educational items and collaborating with the ICT Service on the associated technical, authorized, and operational points;
- Contributing to the definition and implementation of digital advertising and marketing methods and instruments, as a part of the general Communications Service technique;
- Contributing to the event and implementation of strategic paid social media campaigns throughout totally different platforms, together with tactical planning, execution, media purchase, and efficiency measurement;
- Monitoring, analysing, and reporting on the efficiency of buyer journeys and digital advertising and marketing campaigns;
- Contributing with concepts to assist streamline information high quality efforts and CRM practices, recommending and producing efficiency reporting;
- Offering common insights and information for institutional studies.
- Proposing advertising and marketing techniques that can assist meet the Institute’s aims and KPIs.
Degree of autonomy and accountability
- Reporting on to the Director of the Communications Service;
- Possessing a excessive degree of autonomy within the implementation of assigned duties.
Managing folks/Function in HR processes
- Coordinating the work of trainees.
Finance and procurement accountability
- Supporting monetary and procurement processes: adapting templates, making ready invoices for verifications, requesting quotes and commitments;
- Supporting the preparation of requires tenders.
Funds administration
- Making ready price range estimates for advertising and marketing initiatives;
- Contributing to the Service’s price range planning for the realm of experience.
Outreach and Recruitment Officer (STG)
The Outreach and Recruitment Officer will work collectively with the GEM Programme Coordinator and the Scientific Coordinator, below the steering and supervision of the EUI’s Dean for Government Training. The profitable candidate can be answerable for growing and implementing the advertising and marketing and recruitment campaigns for the brand new GEM programme in shut collaboration with the STG Advertising & Communication group.
The primary duties might embrace the next:
Degree of Experience
- Performing as subject material specialist within the space of enterprise improvement, with data of associated developments and finest practices.
Function in administrative processes
- Creating and sustaining relationships with institutional contacts, in coordination with the STG communications group, and managing contacts by CRM or comparable instruments;
- Creating, executing and usually reviewing campaigns, figuring out and implementing adjustments as wanted;
- Creating and delivering a flawless consumer expertise with regard to web site engagement.
Illustration/Communication
- Representing the GEM programme each internally and externally for all issues associated to recruitment and enterprise improvement;
- Following-up bilaterally with potential college students, along with the GEM coordinators as wanted;
- Sustaining an acceptable degree of communication with potential college students by focused actions and contributing to the event a buyer journey course of;
- Liaising with the STG and EUI Communications groups for the design and manufacturing of promotional materials (e.g. movies, interview, flyers, brochures);
- Monitoring and contributing to the common replace of the GEM web site;
- Liaising with the EUI Digital Advertising Officer to analyse the advertising and marketing wants of GEM.
Coverage/Technique Making
- Supporting the Dean of Government Training, in coordination with the GEM Programme Coordinator and the EUI Partnership group, within the improvement of efficient enterprise improvement and recruitment methods for the GEM programme;
- Assessing market’s response to GEM and funnel by ideas to the GEM programme coordinators;
- Offering common insights and information for institutional studies.
Degree of autonomy and accountability
- Reporting to the EUI Dean of Government Training;
- Possessing a excessive degree of autonomy within the implementation of assigned duties.
Finance and procurement accountability
- Supporting monetary and procurement processes: adapting templates, making ready invoices for verifications, requesting quotes and commitments;
- Figuring out gala’s and occasions alternatives and assessing cost-benefit for the programme.
Funds administration
- Making ready price range estimates for the advertising and marketing and recruitment campaigns;
- Monitoring the assigned price range and contributing to price range planning for the realm of experience.
Your Key Competencies
All employees on the EUI share the next competencies:
- Ethics and integrity
- Working in a multicultural atmosphere
- Accountability
- Delivering high quality and outcomes
Competencies particular to the roles embrace the next:
- Technological Consciousness
- Venture and Job Administration
- Sharing data
- Creativity & Innovation
- Working with others
- Interpersonal expertise
- Initiative/proactivity
The competencies talked about above could also be assessed on the written check and/or interview stage. Learn extra on EUI Competency Framework
What We Supply
- A job in an inspiring neighborhood of younger students with an unique concentrate on grasp, doctoral and post-doctoral research;
- A very multicultural neighborhood of 1100 teachers in any respect profession phases and administrative employees of roughly 85 totally different nationalities;
- The dedication to a real tradition of equality, range and inclusion, and to attracting, encouraging and retaining a various and extremely certified workforce;
- A world-class analysis library, the Historic Archives of the European Union, and lots of different glorious analysis services;
- Language programs and comfortable expertise coaching alternatives;
- Entry to all EUI services: library, crèche, cafeteria, gymnasium, participation in seminars and workshops;
- Aggressive wage package deal together with well being and pension plan;
- A wholesome work-life stability in a family-friendly atmosphere.
Learn extra on Work and Lifetime of EUI Assist Workers.
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