Rudsak founder Evik Asatoorian seems to be again on three a long time of leveraging ’experience in Canadian winters’.
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Based in 1994, the Montreal-headquartered model Rudsak has almost 30 years of experience clothes Canadians for our distinctive local weather. The corporate affords a collection of items for women and men that merge style and performance, together with outerwear, equipment and extra.
“We design for people who see style as an extension of their id, looking for items that effortlessly mix sophistication, class and performance,” Evik Asatoorian, founding father of the model, explains.
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We caught up with Asatoorian to study extra:
Q: For many who aren’t acquainted, what’s Rudsak and what makes it distinctive?
A: At its core, Rudsak is greater than only a style model — it’s a canvas for self-expression and the embodiment of true freedom. We consider that actual luxurious is about breaking boundaries and embracing authenticity with out reservation.
In our collections, we try to empower people to have fun their distinctive selves. We mix high-performance materials with distinctive designs, creating items that aren’t simply clothes however statements of individuality. Every creation is a journey into the fantastic thing about freedom, a testomony to the ability of being true to oneself.
So, once you step into the world of Rudsak, you’re not simply sporting a bit of clothes; you’re embracing a way of life that champions the fantastic thing about range and the liberty to specific your self. We invite everybody to affix us on this journey the place style is greater than fashion; it’s a celebration of individuality
Q: Is there something that may shock individuals to study concerning the model?
A: We’re dedicated to minimizing our environmental affect, with 75 per cent of our collections crafted from recycled luxurious materials. We’ve invested strategically in expertise, CRM, and omni fulfilment to create a seamless, customer-centric expertise. We embrace range and we now provide unisex sizing in our collections.
West Coast Desk
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Leveraging our experience in Canadian winters, we’ve efficiently launched a luxurious ski line and launched activewear to our portfolio. By way of partnerships with famend retailers like Saks, Web-a-Porter, and Printemps, Rudsak has expanded globally, reaching prospects in america, Europe and Asia.
As an equal alternative employer, Rudsak at the moment employs over 370 professionals throughout Canada and america, with plans for additional progress. And we’re eagerly anticipating our 30-year anniversary with thrilling bulletins on the horizon.
Q: Who’s the goal buyer?
A: Our goal shopper at Rudsak is somebody who not solely appreciates the model’s wealthy three-decade heritage, but additionally resonates with the dynamic fusion of creativity and technical experience dropped at life by our devoted staff of designers.
Our shopper values the timeless essence of Rudsak’s collections, the place every seasonal providing is a mirrored image of our dedication to craftsmanship and innovation. Whether or not it’s a deal with sustainability, the mixing of cutting-edge expertise or the flexibility of our designs, our goal shopper is somebody who embraces a forward-thinking and genuine strategy to style, making Rudsak an integral a part of their life-style.
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Q: Is there a ‘hero’ fashion within the line? If that’s the case, which one and what makes it so in style?
A: Sure, inside our assortment, the standout ‘hero’ fashion is undeniably the Heritage Assortment. It’s not only a line; it’s a revival of iconic items designed to fulfill the wants of tomorrow. These revived necessities carry a particular brand, an emblem of our enduring Canadian heritage and management in outerwear since 1994. Unveiling the model’s dedication to heat, timeless but cutting-edge design, and a devoted stance on sustainability, this new line is greater than a style assertion — it’s a testomony to our pledge to include recycled supplies.
Q: What’s the value vary for Rudsak items?
A: From $45 to $1,600.
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