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TV, digital and out of doors advertisements educate shoppers on “Acquire, Defend, Drop Off”
TORONTO, Feb. 22, 2024 (GLOBE NEWSWIRE) — Call2Recycle, Canada’s main battery assortment and recycling program, is launching its client model, “Recycle Your Batteries, Canada!” with the assistance of a multi-media marketing campaign that encourages Canadians to recycle their used batteries.
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The centerpiece of the marketing campaign is a collection of academic commercials that can be featured on nationwide tv and digital media. Titled, “Choices, Choices,” the commercials depict the morality play that buyers expertise once they select between merely throwing batteries within the rubbish can – or doing the correct factor and recycling responsibly.
Scene from new Call2Recycle TV industrial
“A big majority of Canadians already know that throwing batteries within the rubbish is dangerous to the atmosphere, however some nonetheless select to take action out of comfort,” stated Jordan Covens, Director of Advertising at Call2Recycle Canada. “We wish them to suppose twice once they make that call, by exhibiting them how handy it’s to easily gather them and drop them off later, when they’re doing different errands.”
“We all know that environmentally accountable Canadians wish to do the correct factor, however some merely aren’t conscious of recycle their batteries. These advertisements intention to enhance understanding by offering that necessary data, in an interesting method,” stated Scratch Inventive Director, Kevin Manklow.
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The brand new advertisements visually reveal the three steps, “Acquire, Defend, Drop Off” that make up Call2Recycle’s memorable slogan, to coach shoppers about battery recycling finest practices.
The media buy, dealt with by twenty6two Worldwide, will see the brand new TV advertisements being broadcast throughout Canada from February 18 to March 31 on specialty TV channels together with CTV Information Community, SportsNet, HGTV, W Community, TSN, RDS, TVA and extra. The marketing campaign may also be broadcast on YouTube and social media channels.
The digital and TV marketing campaign is supported in choose markets with out-of-home signage, designed to drive visitors to Call2Recycle’s new client web site, RecycleYourBatteries.ca, the place shoppers can discover extra data on protected battery recycling finest practices.
The Recycle Your Batteries, Canada! program operates over 12,000 assortment websites throughout Canada, situated at main retailers and municipal services. Shoppers can discover their closest battery drop-off location at RecycleYourBatteries.ca
About Call2Recycle Canada, Inc.
Call2Recycle® is Canada’s main group for battery assortment and recycling, fulfilling product stewardship obligations on behalf of over 400 members, together with producers of single-use and rechargeable batteries. Call2Recycle powers Recycle Your Batteries, Canada!, its family and e-bike battery assortment and recycling program. The group operates provincially-approved applications in British Columbia, Saskatchewan, Manitoba, Quebec, and Prince Edward Island. It additionally features as a registered Producer Accountability Group (PRO) in Ontario, adhering to the Ontario Batteries Regulation. It provides assortment and recycling providers for family batteries (weighing as much as 5 kg), in addition to e-transport batteries used to energy e-bikes, e-scooters, e-skateboards, hoverboards, and Electrical Automobiles (EVs).
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Since its inception in 1997, Call2Recycle has diverted over 45 million kilograms of batteries from Canadian landfills. It upholds its dedication to working the very best high quality battery recycling program in Canada and holds certification in essentially the most rigorous and globally revered requirements, together with R2v3, ISO 14001, ISO 45001, ISO 9001, in addition to completely contracting with an ISO 27001 licensed provider for all IT infrastructure administration. This fame for excellence has enabled Call2Recycle to take care of trusted, long-term relationships with stakeholders and set up a community of greater than 12,000 taking part assortment areas throughout Canada, together with at main retailers and municipal services.
About Scratch
Scratch is an unbiased company primarily based in Toronto, famend for its progressive campaigns and strategic options. Creatively serving to manufacturers craft their tales for nearly 20 years, Scratch continues to leverage expertise to make sure these inventive tales are optimized and accessible. Our dedication to raised model storytelling is omnipresent in all that we do, and our group of strategic and inventive specialists can assist be certain that you’re feeling nice about your future advertising, PR, communications, search engine optimization, improvement, paid media, content material, and accessibility efforts.
Contact
Charles-Antoine Dubois, Bilingual Company Communications Supervisor, Call2Recycle Canada
E-mail: cadubois@appelarecycler.ca | Cellular: 647-464-7381
A photograph accompanying this announcement is on the market at https://www.globenewswire.com/NewsRoom/AttachmentNg/d440df63-c6c2-4a58-9701-bb745b210640
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