Siggi’s Dairy is providing a prize of $10,000 if you happen to’re prepared to surrender your smartphone for one month.
The New York-based firm, which is thought for promoting an Icelandic yogurt known as skyr, introduced the competition on Wednesday.
“We’re introducing a NEW form of ‘Dry January’ this 12 months,” the corporate’s web site learn. “As an alternative of abstaining from alcohol for a month, we problem you to ditch your smartphone!”
“We consider within the energy of dwelling a less complicated life with fewer distractions. One of many largest distractions in our lives right this moment is our cellphone,” Siggi’s added.
Ten members can be chosen primarily based on the essays they undergo Siggi’s.
To verify the competition entrants don’t use their smartphones, Siggi’s will ship members a lockbox and a flip-phone with a one-month pay as you go SIM card.
In the long run, the ten members might stroll away with $10,000 and 60 cups of Siggi’s yogurt.
Kristina Drociak, Siggi’s director of PR and digital technique, instructed FOX Enterprise that the competition was impressed by the concept of digital detoxing.
“At Siggi’s, we consider in simplicity and that much less is what actually units you free,” she stated. “Our model ethos is all about stripping away the pointless, and identical to fewer substances in yogurt, we consider fewer digital distractions could make for a extra satisfying life.”
“We acknowledge the rising display screen time and cellphone utilization in our society and the unfavorable results this may have, which impressed us to launch Siggi’s Digital Detox Program for this new 12 months,” Drociak added.
“The purpose of this system is to indicate folks the advantages of going digital-free in hopes that this may begin new wholesome habits in 2024 and past.”
The sign-up interval for the competition begins Wednesday and ends Jan. 31. customers can go to the Siggi’s web site to submit an utility.