Nonetheless, desirability is greater than techy credentials. Rimowa trades in an if-you-know-you-know tradition evoking the type of nerdy enthusiasm usually reserved for watches, sneakers and automobiles (little question the stans have already nabbed their new Distinct assortment circumstances, the primary leather-wrapped designs from the maison in over 100 years). ‘Once you come throughout one other particular person travelling with a Rimowa suitcase, there’s an innate sense of group. That’s rooted within the values that the model represents,’ says De Vitis. ‘However that doesn’t imply that our clientele is uniform.’ Certainly, whereas the environment friendly, business-minded traveller would possibly admire the almost-anonymous stylish of traditional black, the younger hypebeast could also be wooed by the seasonal colors of the polycarbonate designs (Sea Blue the most recent addition). Ingenious collaborations with the likes of Supreme, Alex Israel, Porsche, Dior and Tiffany & Co amplify the collectable cachet. To some they’re objets, to others function-first objects. To most, they’re a little bit of each.